The negative impact of the pandemic has been deep and long-lasting on the country’s economy. It has also resulted in countless job losses across industries, but it has been particularly brutal for the unorganized and self-employed workforce. While street vendors are striving to get their lives back on track, a prevalent social-evil has been constantly lurking over their shoulders – Bargaining.
#BanTheBargain campaign encapsulated its message through a satirical series of comic strips, goading videos, sarcastic PSA posters, and a thought-provoking conversation with some vendors that are truly affected by bargaining. Culminating with an appeal to the audience to take pledge of not bargaining.